PrepLounge is a platform supporting consulting candidates in their interview processes for leading consulting firms. Their international community consits of over 450.000+ canditates and over 700 coaches, which makes PrepLounge one of the leading consulting community platforms. Desprite their success, PrepLounge and had an outdated website with several UX issues due to rapid growth and inconsistent design. I was commissioned to rebrand the platform and redesign key product areas. This project aimed to create a cohesive, fun, and user-friendly experience for PrepLounge’s diverse user base.

What should the brand transport?

We kicked of the rebranding process with a branding workshop to establish foundational elements such as the value proposition, target audiences, and competitors. During this workshop, we defined brand values and translated them into design attributes. We then collaboratively gathered inspiration for the design vision based on these attributes.

With the branding workshop's results in hand, I embarked on a visual design exploration starting with the landing page. I tested various combinations of colors, fonts, styles, and illustration styles for both mobile and desktop screens. After several feedback loops, we finalized a design vision for the new branding.

After some iterations of the different design directions, we agreed on a design vision for PrepLounge’s future branding – a fun yet professional design that plays with the contrast of colorful areas and rigid contour lines. The grid look serves as a basis for a modular design that perfectly aligns with the various content tiles the product includes. Rounded corners, playful illustrations, and subtle use of the overlay effect from the logo in various elements add an extra touch to the design.

After finalising a design vision and to apply this branding to the keyscreens, we finished the project with the establishment of a comprehensive design system within Figma . As a fundamental system, I set up a colour palette, a grid system, text styles and icons. Based on these, I setup multiple components such as basic interaction elements like buttons, tags and form fields – but also more comprehensive components like profile cards for the listing page.

Using the design system as a foundation, I conceptually redesigned other areas of the platform to optimize the user experience. This included the home screen and coach profile, ensuring these areas were user-friendly and aligned with the new brand identity.